Delivering value through good content
I'm a creator that's passionate about sharing innovative ways to think about and tackle everyday challenges, and to date, I've mostly done that offline in personal conversations or group events.
After picking up some popularity, and lots of positive feedback from the community (thank you! ) I started experiencing small doubts that held me back from fully engaging. I started asking myself:
What if my content is not valuable enough? There is so much content available online, that it will take me many lifetimes to consume it all. Why should I add my own opinions to this well-saturated market?
What if my content has a negative impact, attracting haters? I'm very careful when I share ideas in person, and use visual/verbal cues to help me deliver my message gently and efficiently.
What if my content generates a perception that I am distracted from my work? I have many external stakeholders who are invested in my business success. How can I demonstrate that I am dedicated and putting in my full effort - while simultaneously sharing my learnings with the world?
After many days of reflection and analyzing the above points, I came up with the following counter-points:
By defining my content niche, my unique content will fall into the hands of those who resonate with it the most. The internet also enables me to test ideas with small pieces of content first, before committing to larger content pieces. Likes, shares, and comments can guide me to understand what types of content are most valued by my community.
Learning in public enables me to validate my ideas faster. As my content is focused on productivity and growth, successfully showcasing how it works in practice in my life and business is inherently valuable for both my business stakeholders and the Co-x3 community.
So, for 2020 - this is my resolve. I will be clear about who should be following my content - so I can deliver the most value to those who need it the most.
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Finally - let's have fun! I often over-engineer solutions to problems, because I like to test the limits of whatever tools I am working with, to achieve the most significant outcomes.